Per-Vehicle Profit
Each sold vehicle shows its profit breakdown: sale price minus purchase cost, reconditioning expenses, and any discounts applied. The margin percentage shows how much of the sale price is profit. Sort by margin to quickly identify your most and least profitable vehicles.
How Margins Are Calculated
Gross Margin = (Sale Price - Total Cost) / Sale Price × 100. Total Cost includes purchase price plus all tracked expenses (recon, repairs, transport, registration). Discounts reduce the effective sale price. A healthy used-car margin typically ranges from 8-15%.
Branch Comparison
Compare profitability across branches to identify top performers and branches needing attention. Metrics include total profit, average margin, number of vehicles sold, and average days to sell. Use this to make data-driven decisions about inventory allocation and pricing strategy.
Common questions
- Why does a vehicle show negative profit?
- Negative profit means the total cost (purchase + expenses + discounts) exceeded the sale price. This can happen when reconditioning costs were higher than expected, heavy discounts were applied, or the vehicle was sold below cost to clear aging stock.
- How can I improve my margins?
- Focus on: accurate purchase pricing (don't overpay at auction), controlling recon costs (track every expense), reducing aging (sell faster to avoid price drops), and minimizing unnecessary discounts. The profitability report helps identify which of these factors is most impacting your margins.